You’ve installed the best lead capturing tools on your website and social media. You’ve added lead magnets for better quality leads too. And your email list is growing by the day, which is a good thing.
But your open and click through rates are still stuck on low numbers.
It could well be because your hard earned email list, needs some cleaning.
Yes. List cleaning is a whole task in itself and is a very crucial step in email marketing. Having a clean email list is important to fully realize the benefits of email marketing, because sending mails to incorrect, spam or invalid emails may result in bounces and spam traps, all of which will adversely affect your overall email reputation. Your email service provider will end up sending your mails into spam folders or even block your emails altogether.
Especially for small businesses, not making an effort to clean your email list can be quite risky and can hold your entire future at stake.
This is where email verification will help you.
What is email verification?
Email verification or email validation is the process of checking whether an email ID is authentic, valid, accurate and deliverable. It involves checking the syntax, the domain, the validity of the address etc. and ensuring that an email to the ID will be delivered promptly.
A good majority of the email addresses that you receive through lead generation techniques like opt in forms or pop ups, for many reasons can be incorrect or invalid. The person entering their email ID could make a manual error, or they may use an email ID that they haven’t realized has gone bad. Or they may not wish to enter the correct ID for personal reasons. All of these can lead to an ineffective email list with addresses that will immensely bring down your deliverability and open rates.
This is precisely why you need to use email verification to clean your email list. It will help you carefully pick out the invalid or incorrect email addresses and ensure that your list contains only valid IDs. You can create a separate list of wrong email IDs to take further action.
Companies typically use bulk email verifier software to clean up their long email lists and maximize the quality of their leads. It offers well-designed features to not only check bulk email lists for authentic addresses, but also intelligent tools to track and find proper addresses with first names and company names. Apart from that it also comes with customizable features and analytics to help you gauge and monitor your team’s performance in terms of lead generation.
This way, bulk email verifier software provides a number of benefits for businesses to improve the quality of their email lists and in turn increase the effectiveness of their email campaigns.
Finder.io is one such comprehensive bulk email verifier software solution that comes with a dedicated verification tool, along with several other features. It lets you upload emails in bulk in the form of a CSV file or a spread sheet and checks each email carefully for syntax errors, authenticity and other elements. In effect it lets you create a fully verified list of email IDs to which you can send your marketing emails with confidence.
Apart from email verification it also offers a domain search tool with which you can find the email addresses of important decision makers within the companies you are targeting. In addition it’s email analytics tool will help you monitor your entire lead generation program with insightful reports.
Why do you need bulk email verifier software?
As mentioned before, it is extremely important to ensure that the email addresses you received through different means are valid. It is something that can adversely affect your entire marketing future.
For small businesses, to a certain extent, you can go through your list manually and pick out a wrong syntax or a manual error. Furthermore, you can try a basic Google search to determine the authenticity of the domain.
However, doing these things is not only time consuming and impractical for long lists, but is also unreliable as there are limitations to the research you can do manually. As your email list grows, the method will increasingly become difficult and unreliable.
Not cleaning out your email list can increase the risk of your business being tagged as a “spammer”.
This is why it is important to make use of bulk email verifier software to create an effective list and ensure deliverability of your emails. It allows you to make the most of email marketing by ensuring that your emails get delivered to the right person. It effectively takes the guesswork out of email marketing, lets you stop worrying about deliverability issues and gives you more time to work on important matters.
All of this helps you improve the effectiveness of email marketing as a whole.
“To get the right message to the right person at the right time you first need to get the right data to the right database at the right time” - John Caldwell
What to look for in a good bulk email verifier?
There are multiple vendors in the market today selling a number of efficient bulk email verifier software for you to choose from. It can get quite overwhelming especially for small businesses to narrow down to a perfect solution.
The Accu Web Hosting team lists their top 3 choices for bulk email verification services in 2020 in this post.
After determining your specific needs and objectives, you need to ultimately choose a system that is flexible and customizable to your unique business model.
Here are a few essential features to look for when starting out in your journey.
- Customization capabilities to add or remove features and fine tune the software to your unique organizational as well as team requirements
- Bulk email finder to find and locate bulk email addresses with name info
- Lead mining to look up and retrieve important information of potential leads
- Syntax check to check the authenticity of email IDs
- Domain search and confirmation to find appropriate decision makers and ways to contact them in companies using domain information. It also helps find company information with which you can analyse the quality of a lead
- Bulk email verifier to further ensure authenticity and reliability of email IDs
- Insightful reports and analytics to see how your lead generation and follow up is progressing
- Integrations to improve the efficiency of your bulk email verifier
With that here are the top 10 email bulk verifiers in the market today.
Top 10 bulk email verifier software to look for in 2021
Finder.io is one of the best most feature bulk email verifier software in the market today. It offers a full blown email verification tool, with which you can detect and pull out invalid email IDs, addresses with syntax or other manual errors, incorrect or fake domains etc. It allows you to verify email IDs in bulk, which means no matter how large your email list is, it lets you upload them in CSV format or in a spread sheet, and its intelligent verification system will help you take out the incorrect IDs, thereby improving the effectiveness of your email list. It also comes with a Chrome extension feature that lets you verify email IDs on the fly.
Apart from that Finder.io also comes with a dedicated domain search tool and an email finder tool, both of which allow you to find the emails IDs of important decision makers within companies to increase your chances of a sale. Lastly, it also has an insightful analytics tool which will allow you to see how far you’ve come with your lead generation practices so that you can make improvements as needed.
Million Verifier is most known for its high accuracy rates and low prices. According to Accu Web Hosting, it offers an amazing 99% verification accuracy. This means that 99% of the verifications it does for you is guaranteed to be accurate with just 1% bounce rate. Evidently, it can immensely help improve or maintain your email reputation. It also one of the few bulk emaol verifier software that provides a host of capabilities at an affordable price range which makes it a great favorite among small businesses.
Never Bounce is another highly efficient bulk email verifier software solution that guarantees 98% of email deliverability after cleaning. It is known to process up to 10,000 emails in less than 10 minutes which makes it one of the fastest solutions out there. At the same time it checks emails at least 75 times with its 20 + step verification process. It offers a free trial to start with as well.
XVerify is one of the most sought after bulk email verifier tools in the market because of its unique auto correction features. It not only helps verify the authenticity of emails with a pretty high accuracy rate but it also automatically corrects simple syntax errors or typos. This means you don’t have to worry about your emails IDs at all. It comes with 24/7 customer support as well.
Quick Email Verification
Quick Email Verification is a reliable enterprise level bulk email verifier solution that is capable of processing up to 200,000 emails in less than three hours. It offers both real time verification, as well as batch processing of emails and provides completely encrypted data storage capabilities for utmost security. It is also GDPR compliant and is used by more than 70,000 businesses around the globe.
Bounceless is one of the most efficient free bulk email verifier solutions in the market today. It comes with a daily limit of 100 free credits and it offers a number of frequent checks including SMTP and MTA. It accepts a number of file formats unlike other verifier tools including CSV, XLS, TXT, etc. and lets you upload large lists to get back clean lists with 98% accurate results.
MailFloss offers seamless email verification services with integrations supporting email service providers like MailChimp, MailerLite, Drip and many more. The company offers 99% accuracy with a turnaround time of 5 minutes to process 10,000 emails. It comes in a Freemium model that offers 500 free verifications per month.
Clearout is one of the latest innovative companies to emerge in the field of bulk email verifier software. It is most known for its clean and friendly user interface and commendable API. It offers 500 free email verifications in a month and guarantees 98% accuracy in email deliverability.
Zero Bounce is another GDPR compliant bulk email verifier that offers one of the highest accuracy rates in terms of email deliverability. It can process 10,000 emails in an hour, which is not the fastest turnaround, but its accuracy and reliability stands unmatched. It comes in a Freemium model and lets marketers authenticate large lists of emails for successful campaigns.
Pabbly is a unique bulk email verifier that comes with an anti-grey listing technology that protects your entire email list from spammers. It also provides features guaranteed to prevent your IP address from getting blocked. With a 97% accuracy rate, it helps to exponentially reduce bounce rates with minimal false positives and maximum deliverability.
All of the above top 10 bulk email verifier solutions are widely used by both small and enterprise businesses around the world for email list cleaning and verification to maximise benefits. The perfect solution can help you improve the overall quality of your email marketing campaigns, with better open and click through rates and less bounce rates. And the right solution will be one that perfectly caters to your team needs with less hassle.