How to Check Email Validity - Complete Guide
Email validation is the process of confirming the validity of an email address and increasing the likelihood of it belonging to an actual person.
Email validation is the most efficient technique to verify if quality data is collected. When you validate email addresses, your Email marketing becomes more successful while lowering the chances of fraud.
Benefits Of Checking Email Address Validity
Listed below are ten benefits of checking email address validity.
1. Reduces Email Bounce Rate
If you receive several bounces, your credibility as a sender suffers, adversely affecting your email campaign. A good email verification tool does more than just find the email address in the database; it also checks whether the account is active in real-time. This increases your sender score by enhancing email deliverability while detecting if the sender is legitimate or a spammer.
2. Increases ROI
One of the advantages of email verification is that it decreases bounces, which helps to boost ROI. Each email has a fee connected to it. Therefore, bounced emails imply a waste of money spent on email marketing. Well-targeted emails equate to more chances for the receiver to respond. The emails are more relevant to the recipients. As a result, they're more inclined to make purchases.
3. Saves Money
It costs money to store email addresses and send emails. When you verify email addresses, it deletes the unnecessary email from the list, and the size of your database decreases. You also end up sending fewer emails.
4. Accurate Insights
Having valid email addresses after your email verifier has cleaned the mailing list helps you get accurate insights. When you send out your mailing list, the receiver's actions are more accurate for analysis. Not sending emails to inactive subscribers is one of the primary advantages of email verification. Sending emails to real email addresses allows every response from the receiver to seem credible.
5. Increase Customer Engagement
When you begin checking the email addresses on the email list, you get to eliminate those that do not benefit you. When you send emails to people who use their email accounts frequently, you can receive a higher email open rate and a higher email click-through rate.
6. Protects Sender Reputation
The reputation, also known as sender reputation, is formed on several variables. It covers features like: how frequently receivers mark your email as spam or how many of your outgoing emails bounce back. When you send emails, you establish a reputation with email service providers and internet service providers over time. The number of times receivers mark your email as spam and the number of email bounces decide the senders' reputation.
7. Provides Reliable Database for Sales Team
The accuracy of your mailing list is important. Otherwise, the sales team is unable to make the most of it. If you don't validate the emails on your list, your outreach effort fails to provide the required outcomes, and your metrics go down. A validated list does not compromise your sales team's time, producing only correct and authentic insights. That makes your sales team more productive and efficient.
8. Low Spam Complaints
It is one of the most significant advantages of checking email address validity. The spam rate needs to be as low as possible, as it directly affects the sender's reputation. Email verification programs can detect email accounts of individuals who frequently designate emails as spam. The checker flags such email accounts, saving you from being labeled spam.
9. Keeps Mailing List Updated
Approximately one in every three email addresses on your subscriber list ceases to exist every year. You can easily estimate the cost of holding and sending emails to invalid addresses. Email verification ensures that your mailing list is up-to-date and that all emails are safe and deliverable. This offers you confidence that all the efforts to target these recipients are going in the correct direction and that you are not spending money on addresses that expired months ago.
10. Saves from Getting Banned or Fined
When the promotion receives several bounces and spam reports, the email service provider begins to warn you, and if this continues, they mark your email as spam. In severe circumstances, you may also face a significant penalty. Bounces and spam reports are low when you utilize an email verification service.
How To Check Email Address Validity?
Several factors are taken into consideration while determining the credibility of an email. The main goal of a message sent by a sender is to ensure that it reaches the intended recipient; only then can communication be built successfully. As a result, you must verify if the recipient's email address is legitimate. However, there are two methods for determining if an email is valid or invalid.
A) Manual Verification
Sending an email to the recipient's email address is a manual approach to verifying the validity of an email address. When the mail server sends you an automated soft or hard bounce reply, you know the email is invalid. Occasionally, you do not receive a response that establishes whether the email address is authentic or exists. Many mail servers are set up as catch-alls, receiving both valid and invalid emails and sorting them without informing the sender whether or not the message is delivered.
B) Automated Verification
The most reliable method of verifying the validity of an email address is to use an automated service. This approach provides online tools, applications, or websites that already have a verification system to identify whether an email is valid or not. As a sender, your job is to send the message to the recipient's email address, and it's up to these websites or apps to filter through the emails and verify that the email address is genuine. If the address is invalid, the email bounces back; however, if the address is valid, you can rest confident that the receiver has received the email as intended.
Using an Automated Verification tool has a lot of benefits over using the traditional manual approach. In this fast-paced world, businesses need to use technology to their advantage. Using tools to check email address validity saves you time and helps the business boost sales.
Finder.io, The Best Tool To Check Email Address Validity
500apps has developed one of the best tools for checking email address validity. Finder.io instantly verifies any email address to ensure that the message to the intended recipient is delivered. Quality and confirmed leads from the target companies accelerate the sales process. It also identifies the judgment business needs to engage and utilizes Email checker to rapidly validate their email accounts, ensuring that all your leads are authentic and authorized.
By confirming email addresses in bulk, Finder.io saves time and lowers bounce rates. It creates a list of verified email IDs and adds them to your email campaigns to attract and enhance interaction. The email verifier API in Finder.io validates emails on the native website. Finder.io integrates seamless, synchronized data, making prospect management simple.
Summing It Up
Email verification benefits are numerous and significant, ranging from cost savings to improved analytics, from a drastic reduction in email bounces to fewer complaints. Successful marketers are aware of this and ensure that their lists are always clean.
Finder.io, designed by 500apps, is an email validation tool that checks email address validity before contacting prospects or starting a marketing campaign. Your emails can obtain a higher confidence score and status when you validate emails, which can help you lower the bounce rate and close more purchases. Finder.io is a comprehensive email verification that validates all email addresses quickly and enhances email deliverability.
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