Everyone raves about email marketing being the most profitable and highest return generating channel for businesses.
More and more companies are even looking to expand their investment in email marketing over the coming months. In fact, it is one of the biggest channels in marketing right now, and is expected to grow exponentially over the next few years.
One of the main reasons why email marketing is so popular and proven effective is because of the personal relationships it helps establish. It helps take care of the connection and nurture relationships on a one on one basis for marketers, thereby opening a big window through which to influence their purchase decision. It helps marketers understand their customers in a better way from a closer level and allows them to create products and services better suited to them. This in turn helps build a loyal and strong customer base for businesses and allows them to grow with a re-enforced foundation.
However, all of this is possible only with the right email addresses. And this is why lead generation is a crucial step for email marketing. It is very important to build a high quality email list with valid addresses to pursue, before actually creating and launching an email marketing campaign. It is also important to build a list with the right people in prospective companies who are in charge of purchase decisions.
CSS and Copy Blogger talk about a 7 step strategy to create an effective mailing list sign up page over here. It could be a start to building a powerful email list.
The kind of powerful impact that people talk about with respect to email marketing can only be created with accurate and valid email addresses.
And not just any email address. Marketers require the email IDs of the right decision makers in prospective client companies in order to put forward the right pitch and make an impact.
And most often, it is the most challenging part of list building.
Companies resort to a number of different techniques to find business email addresses on the basis of leads generated in different ways. The best way to find email addresses will be one that involves the least time and effort and at the same time offers the best outcome.
Here are 7 best ways to find email addresses
7 best ways to find email addresses
Use an efficient email finder tool
Email finder tools are one of the best most efficient ways to not only figure out email addresses but also to find the right people to contact. It is widely used by companies including some of the biggest names in different industries, which makes it a popular technique as well.
It offers dedicated features to help you find and contact the right people. Some of the best email finder tools come with browser extensions as well, with which you can simply view prospect company websites and have the extension crawl through to return valid email IDs of all important decision makers within the company. They also come with email verification tools that you can use to quickly verify the authenticity of email addresses, check for errors and ensure deliverability. This way it helps you clean out your email list and eliminate addresses that are incorrect, invalid or generic.
As is evident, email finder tools offer comprehensive lead generation features to help you improve your lead list in different ways.
Finder.io is the perfect example of an efficient email finder that comes with a Chrome extension to allow email verification on the fly. It offers domain search capabilities as well as finding capabilities that let you feed in bulk prospect information like first names and company names, and it will return a full blown list of valid email addresses to pursue. It also gives you ample context on the leads that you are targeting with its lead mining feature. This allows you to analyse the quality of your leads, and decide whether they are worth pursuing.
On top of all that it also comes with analytics that will help you make improvements as you go. This is why email finder tools are the best way to find email addresses.
Twitter’s advanced search tool
Twitter offers an Advanced Search Tool that not many people know of. It helps filter out the tweets made by a target person where they might have mentioned their email. In order to prevent bots from finding them, some people replace the symbols “@” and “.” with the words “at” and “dot”. Some people don’t even bother doing that. Either way, searching for unique words like “at” or “email” or “address” etc. with quotes will reveal tweets that use those terms, which is most likely going to be an email ID. Therefore, it serves to be one of the best ways to find email addresses of businesses.
Subscribe to the contact’s mailing list and send an email
Another effective method to find an email ID is to subscribe to the prospective client’s mailing list, by signing up through their opt-in form or through their social media pages. This will add to you to their marketing campaigns and you will most likely receive a welcome email, congratulating you on joining their family. It is of course an automated reply, but you can reply back with a question or a query and they are most likely to respond from a personal email address. This may not be the best way to find email addresses, but it is definitely worth a shot.
Directly ask for a personal connection through a contact form or through a generic email
Another effective tactic is to directly ask for a personal connection. If you visit the prospective company website you may come across a contact page with a form that you can fill in with a query. Use the form to put in your personal information and ask for a personal contact email ID directly. They will most likely respond to the email from a generic address like “customer care” or “info” etc. asking for a reason. Be sure to spell out a good reason. You can specify the “why” part in the contact form itself if you wish to, but if you prefer receiving their generic email ID too, you can always respond back specifying the reason. Most people will definitely oblige and give you an ID, as long as the reason is strong enough.
Simply reach out on Twitter
Twitter is one of the most widely used social media platforms, especially by business professionals. Hence, it offers a few best ways to find email addresses. Apart from the Advanced Search Tool mentioned earlier, you can also simply drop a tweet with the prospect person’s handle asking for the best way to contact them. It is a straightforward and direct way to obtain an email ID, and for the reason, businesses professionals will likely appreciate your effort and respond to your tweet. Make sure to be friendly, courteous and even fun in your tweet, as it would induce their interest. Some people may respond to your tweet asking for the reason, which you can give a vague idea about.
For example, a good and short tweet will be to mention tEhe lead and say “what is the best way to contact you? Got a quick question.”
Search for the person on LinkedIn
On receiving a person’s first name or last name, one of the best ways to find their email address is to run a quick search on LinkedIn. Most professionals maintain a LinkedIn account and being a professional social media channel, some of them wouldn’t mind leaving their contact info on their profile.
Even without a readily available email ID, you can look up the person’s profile where they will most likely have mentioned the organization that they are working for. Find out the company and run a Google search to determine the right domain. You can then go to their contact page and drop a query as mentioned before.
You can also use the domain search tools that come with email finder software to help you with this. On entering the domain name, it will return a list of email IDs of all relevant people within the company. This is once again why it offers one of the best ways to find email addresses.
Use Content Explorer
Last but not least, you can make use of the Content Explorer tool on AHref. It is basically a rich library of informative articles, long form guides and other types of content authored by industry experts and published across a million websites on the internet. You can simply run a search on Content Explorer with a few keywords related to your industry and it will show you a whole list of articles on a variety of topics. It also shows you the names of the authors, which you can easily pull up through an export file as well. Once you have the first names and last names you can search on LinkedIn for the company name. You can also use an email finder tool to feed in the names and it will help you get to the right email ID. Above everything you can simply run a Google search with the info, which will help you discover a lot of details as well.
Apart from the above 7 methods, you can also simply make a guess sometimes and test it out. Figure out a few common email formulas or syntaxes and try your hand at filling up the blanks with the available information. Email permutation tools are also available to help you try out some commonly used formulas. If you are lucky enough, the email you are looking for could be one of them.
It may not be the best way to find an email address, but it is a possibility.
The best way to find email addresses or look up the right person’s contact information in a business is to use an email finder tool like Finder.io. It offers a holistic approach towards the entire task of lead generation and provides features for more than just email finding and retrieving.
As mentioned above, it can be used in many ways to arrive at accurate email IDs. It also offers email verification tools to ensure authenticity and deliverability. And above it helps clean up email lists and improve the quality of leads as a whole by directing you to the right people.
On the whole it helps find the right addresses easily, quickly and without much effort. In addition, its browser extension helps you find and verify email addresses on the go. With a few clicks, it helps you analyse prospective leads by going through their domains, pulls out information about the right decision makers and streamlines your search.
Above all, it also comes with insightful analytics that will help you make real time changes for improved efficiency.
With all of the best ways to find email addresses, one thing to remember is that, it must not turn into a menace for the email users. As responsible business professionals you must ensure utmost data security and prevent the information from being compromised. You must also use the email IDs ethically to send only relevant business related and valuable content. Because at the end of the day it is all about building lasting relationships.
“There are countless ways to build lists, but trust is what builds relationships.” — Hunter Boyle
Be sure to follow up your email list building effort with a good email marketing strategy to make the most of the channel and maximise conversions.